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Photographic 

Sciences 

Corporation 


y 


23  WEST  MAIN  STREET 

WEBSTER,  N.Y.  14580 

(716)  872-4503 


W 


^'% 


CIHM/ICMH 

Microfiche 

Series. 


CIHM/ICMH 
Collection  de 
microfiches. 


Canadian  Institute  for  Historical  Microreproductions  /  Institut  Canadian  de  microreproductions  historiques 


Technical  and  Bibliographic  Notes/Notes  techniques  et  bibliographiques 


The  Institute  has  attempted  to  obtain  the  best 
original  copy  available  for  filming.  Features  of  this 
copy  which  may  be  bibliographically  unique, 
which  may  alter  any  of  the  images  in  the 
reproduction,  or  which  may  significantly  change 
the  usual  method  of  filming,  are  checked  below. 


L'institut  a  microfilm^  le  meilleur  exemplaire 
qu'il  lui  a  6t6  possible  de  se  procurer.  Les  details 
de  cet  exemplaire  qui  sont  peut-6tre  uniques  du 
point  de  vue  bibliographique,  qui  peuvent  modifier 
une  image  reproduite,  ou  qui  peuvent  exiger  une 
modification  dans  la  mdthode  normale  de  filmage 
sont  indiqu^s  ci-dessous. 


D 
D 
D 


Coloured  covers/ 
Couverture  de  couleur 

Covers  damaged/ 
Couverture  endommagde 

Covers  restored  and/or  laminated/ 
Couverture  restaur^e  et/ou  pelliculde 

Cover  title  missing/ 

Le  titre  de  couverture  manque 


I      I    Coloured  pages/ 


I      I    Coloured  maps/ 


Cartes  gdographiques  en  couleur 


□    Coloured  ink  (i.e.  other  than  blue  or  black)/ 
Encre  de  couleur  (i.e.  autre  que  bleue  ou  noire) 


Coloured  plates  and/or  illustrations/ 
Planches  et/ou  illustrations  en  couleur 

Bound  with  other  material/ 
Reli6  avec  d'autres  documents 

Tight  binding  may  cause  shadows  or  distortion 
along  interior  margin/ 

La  reliure  serr^e  peut  causer  de  I'ombre  ou  de  la 
distortion  le  long  de  la  marge  intdrieure 

Blank  leaves  added  during  restoration  may 
appear  within  the  text.  Whenever  possible,  these 
have  been  omitted  from  filming/ 
II  se  peut  que  certaines  pages  blanches  ajout6es 
lors  d'une  restauration  apparaissant  dans  le  texte, 
mais,  lorsque  cela  6tait  possible,  ces  pages  n'ont 
pas  6t6  I'ilmdes. 

Additional  comments:/ 
Commentaires  suppldmentaires: 


D 
D 


D 


D 


^ 


Pages  de  couleur 

Pages  damaged/ 
Pages  endommagdes 


□    Pages  restored  and/or  laminated/ 
Pages  restaurdes  et/ou  pelliculdes 


Pages  discoloured,  stuined  or  foxed/ 


I I    Pages  ddcolordes,  tachet^es  ou  piqudes 

□    Pages  detached/ 
Pages  ddtachdes 


I      I    Showthrough/ 


Transparence 


□    Quality  of  print  varies/ 
Quality  indgale  de  I'impression 

I      I    Includes  supplementary  material/ 


D 
D 


Comprend  du  matdriel  supplementaire 

Only  edition  available/ 
Seule  Edition  disponible 

Pages  wholly  or  partially  obscured  by  errata 
slips,  tissues,  etc.,  have  been  refilmed  to 
ensure  the  best  possible  image/ 
Les  pages  totalement  ou  partiellement 
obscurcies  par  un  feuillet  d'errata,  une  pelure, 
etc.,  ont  6t6  filmdes  d  nouveau  de  fa^on  d 
obtenir  la  meilleure  image  possible. 


This  item  is  filmed  at  the  reduction  ratio  checked  below/ 

Ce  document  est  film6  au  taux  de  reduction  indiqu6  ci-dessous. 

10X  14X  18X  22X 


12X 


16X 


20X 


26X 


30X 


m 


24X 


28X 


32X 


tails 

du 
adifier 

une 
mage 


The  copy  filmed  here  has  been  reproduced  thanks 
to  the  generosity  of: 

Library  of  Congress 
Photoduplication  Service 

The  images  appearing  here  are  the  best  quality 
possible  considering  the  condition  and  legibility 
of  the  original  copy  and  in  keeping  with  the 
filming  contract  specifications. 


L'exemplaire  film*  fut  reproduit  grfice  d  la 
ginirosltA  de: 

Library  of  Congress 
Photoduplication  Service 

Las  Images  sulvantes  ont  6t6  reproduites  avec  le 
plus  grand  soin,  compta  tenu  de  la  condition  et 
de  la  nettetA  de  l'exemplaire  film6,  et  en 
conformity  avec  les  conditions  du  contrat  de 
filmaga. 


Original  copies  in  printed  paper  covers  are  filmed 
beginning  with  the  front  cover  and  ending  on 
the  last  page  with  a  printed  ot  illustrated  impres- 
sion, or  the  back  cover  when  appropriate.  All 
other  original  copies  are  filmed  beginning  on  the 
first  page  with  a  printed  or  Illustrated  impres- 
sion, and  ending  on  the  last  page  with  a  printed 
or  illustrated  impression. 


The  last  recorded  frame  on  each  microfiche 
shall  contain  the  symbol  — »>  (meaning  "CON- 
TINUED "),  or  the  symbol  y  (meaning  "END"), 
whichever  applies. 

Maps,  plates,  charts,  etc.,  may  be  filmed  at 
different  reduction  ratios.  Those  too  large  to  be 
entirely  included  in  one  exposure  are  filmed 
beginning  in  the  upper  left  hand  corner,  left  to 
right  and  top  to  bottom,  as  many  frames  as 
required.  The  following  diagrams  illustrate  the 
method: 


Las  exemplaires  originaux  dont  la  couverture  en 
papier  est  imprimie  sont  film^s  en  commenpant 
par  le  premier  plat  et  en  terminant  soit  par  la 
dernidre  page  qui  comporte  une  empreinte 
d'imprassion  ou  d'illustration,  soit  par  le  second 
plat,  salon  le  cas.  Tous  les  autres  exemplaires 
originaux  sont  filmis  en  commenpant  par  la 
premiere  page  qui  comporte  une  empreinte 
d'Impression  ou  d'illustration  et  en  terminant  par 
la  dernlAre  page  qui  comporte  une  teile 
empreinte. 

Un  des  symboles  suivants  apparaitra  sur  la 
dernidre  image  de  cheque  microfiche,  selon  le 
cas:  le  symbole  — ►  signifie  "A  SUIVRE  ",  le 
symbole  V  signifie  "FIN". 

Les  cartes,  planches,  tableaux,  etc.,  peuvent  dtre 
filmte  d  des  taux  de  reduction  diff6rents. 
Lorsque  le  document  est  trop  grand  pour  §tre 
reproduit  en  un  seul  clich6,  il  est  film6  d  partir 
de  Tangle  supArieur  gauche,  de  gauche  d  droite, 
et  da  haut  en  bas,  en  prenant  le  nombre 
d'Images  nAcessaire.  Les  diagrammes  suivants 
lllustrent  la  m6thode. 


jrrata 
to 


pelure, 
m  d 


n 


32X 


1 

2 

3 

1 

2 

3 

4 

5 

6 

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Walkerville,  Canada. 


WITH    CtlMI'I.IMKNTS   OK 


1/ 

HIRAM  WALKER  &  SONS,  Limited. 


BRANCHES: 

I,0ND0N-13  &  14  TRINITY  SQUARE,  TOWER  HILL,  E.  C. 

NEW  YORK-1232  BROADWAY. 

CHICACO-anOZl  MARQUETTE  HUILniNC.. 

ATt,ANTA-23S  EQUITABLE  BUILDINr.. 


'v>^. 


COPYRIGHT,  18M,  BY  THE  PHOTOCHROM  CO., 

Detroit    Mich.,  U.S.A. 


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TWO  COPIES  HBCEIVED. 

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PERHAPS  very  few  small  places  are  so  widely  known  in  every  country  of 
the  civilized  world  as  this  little  town  of  Walkerville,  named  after  Mr.  Hiram 
Walker,  who  established  here  in  1S58  the  distillery  to  which  the  town  owes  its 
existence.  I'n^n  small  beijinninii^s  the  plant  has  steadily  ^rown  to  \i\r^^c  propor- 
tions, and  its  product,  under  the  name  of  "Canadian  Club"  Whisky,  is  shipped  to 
almost  every  part  of  the  <iflobe.  • 

The  rapidity  with  which  "Canadian  Club"  has  popularized  itself  has  been 
remarkable.  Until  the  year  1888  no  attempt  had  been  made  to  extend  the  busi- 
ness beyond  the  borders  of  Canada.  At  that  time  it  was  decided  to  cultivate  an 
export  trade,  and  in  the  fall  of  1888  an  office  was  opened  in  London.  For  the 
first  few  years  pr()<j^ress  was  exceedingly  slow,  and  the  experiment  looked  very 
doubtful;  but  finally  more  rapid  headway  was  made,  until  to-day  it  is  admitted 
that  no  other  single  brand  of  liquor  is  so  widely  distributed. 


This  success  imist  he  attrihutcd  to  the  hiijh  (juaHty  of  the  whisk)-,  for  witii- 
out  merit  no  advertisinfj:,  however  extensive  or  persistent,  can  create  a  permanent 
demand  for  an  article  which,  heini,'  of  necessity  a  hi,<,di-priced  one,  must  depend 
upon  the  favour  of  connoisseurs.  A  hi«,di-class  whisky  cannot  be  a  "cheap''  whisk \ 
in  the  ordinary  sense;  and  it  is  essentially  an  article  of  which  the  ada<;e  "the  best 
is  the  cheapest"  is  true.  Whether  used  purely  for  bevera«ife  purposes  or  medic- 
inally, a  low-_<,'rade  spirit  is  particularly  to  be  avoided. 

It  may  be  interesting  to  mention  briefly  why  a  whisky  of  hioh  quality  can- 
not be  sold  at  a  low  price.  As  is  very  jj^enerally  understood,  the  injurious  prop- 
erties inherent  to  distilled  liquors  in  a  raw  state  are  best  eliminated  by  loni;  stor- 
age in  oak  casks.  This  involves  not  only  the  locking  up  of  capital  for  several 
years,  with  the  attendant  expense  of  interest,  insurance,  taxes,  labour,  etc.,  but  there 
is  the  much  more  serious  item  of  wasta'-r,  amounting  in  the  case  of  "Canadian 


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CMul)"  to  from  25  to  3,^  per  cent,  of  the  cntiix-  (luantity  mamifaitmcd;  and  as  this 
loss  is  lonstantly  ^'oin*,'  on  it  represents  the  original  lost  ]>lus  the  above  men- 
tioned ehar^a-s.  The  whisky  exported  is  earried  a  niininiuni  of  seven  years  ; 
and,  alh)\vin,«;-  for  shrinka«;e  and  reserve  held  to  provide  a.tiainst  possible 
loss  by  tire,  the  capital  is  turned  over  not  oftener  than  onee  in  nine  years. 

The  storaj^e  warehouses  (of  whieh  there  are  live,  holdin.ij:  from  \  ;^,(X)(>  to 
20,000  barrels  eaeh),  are  constructed  with  special  reference  to  the  best  possible 
results.  'I'he  casks  are  not  piled  one  upon  the  other,  but  in  racks,  with  abundant 
air  spaces.  The  houses  are  perfectly  ventilated  and  dry;  and  in  the  cold  weather 
they  are  artificially  warmed. 

It  is  safe  to  say  that  in  no  branch  of  trade  is  deception  more  prevalent  than 
that  of  liquors.     By  the  aid  of  chemistry  almost  any  flavour  can  be  imitated; 
and,  far  worse,  the  deleterious  properties  of  the  raw  product  can  be  so  smothered 


ii 


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as  to  bi'  bi-yoiul  detection  by  the  senses  of  ordinary  jieoplc.  ^Tan^•  markets  arc 
Hooded  with  inferior  spirit:;,  often  highly  injurious  to  health,  ueneraily  falsely 
labelled  as  to  aye  and  (juality,  and  fretpiently  elaiminif  to  hi-  the  produet  of  the 
most  reputable  eoneerns.  While  Great  Britain  is,  perhaps,  thanks  to  strint^^ent 
laws  ri<;idly  enforced,  more  free  from  this  nefarious  tratVii-  than  many  other 
countries,  even  there  the  absolute  «,aiarantee  of  age  and  uenuineness  afforded  by 
"Canadian  Club"  is  well  worthy  of  notice.  Every  bottle  is  certified  by  the 
Excise  Department  of  the  Canadian  CJo\ernment,  by  a  stamp  o\er  the  capsule, 
affixed  in  the  presence  of  an  otKcer  who  is  constantly  in  charue  of  the  bottling 
department.  From  the  moment  of  manufacture  until  this  stamp  is  applied  the 
whisky  is  never  out  of  the  custody  of  the  Government  officials. 

Owinij  to  its  absolute  purity,  its  delicate  aroma  and  flavour,  and  its  extreme 
mellowness,  "Canadian  Club"  is  in  high  favour  with  physicians  as  a  prescription 
stimulant. 


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